Portrait No. 001
Rebecca Alvarez Story
Founder, CEO
Bloomi
Raised — $4M
Becoming a busy mom and wife was my turning point. I realized how easy it is for intimacy to slip to the bottom of the list -- and how much it matters when it does. But I also saw a bigger pattern: women everywhere were craving joyful connection, blocked by trauma, learned shame, and almost no guidance on where to start. I created Bloomi to change that. To make intimacy feel easier, lighter, and something you can prioritize often -- through clean, thoughtfully made products and sexologist-led guidance that help you reconnect with yourself and your partner, and enjoy sex more fully.
In her words
“As a Latina sexologist, I believe intimacy is a vital part of our lives, something to be nurtured, explored, and rooted in pleasure, without shame.”
Chapter I
The toughest challenges you've faced as a founder.
As a first-generation Latina, I was often 'the only' in rooms -- no head starts, network, or shortcuts. Just grit, hard work, and a deep empathy for people who've had to figure things out on their own. Those same qualities are what built Bloomi. The toughest challenge hasn't just been getting to the starting line as a first-gen college grad -- it's been funding the climb. As a Latina founder, only a handful of us have raised beyond the $3M mark, and breaking through that ceiling meant pushing through a startup ecosystem not built for us... proving the business at every stage, and refusing to shrink in rooms that weren't designed with me in mind. First-gen entrepreneurs don't just survive those pressures, we're shaped by them. We move resourcefully, lead with empathy, and build something from nothing. And one day, I want to sit on the other side of the table as an investor for underrepresented founders with brilliant ideas who just need someone to believe in them.
Chapter II
Your vision.
I'm obsessed with one question: what happens to the next generation if we finally get this right? Too many women carry shame, silence, and confusion about their bodies into adulthood -- and pass it on without meaning to. I want to break that cycle. My vision for Bloomi is a world where women freely enjoy pleasure, and where families talk openly about intimacy and bodies so children grow up with an entirely new narrative -- one where questions are celebrated, love and pleasure aren't taboo, and young adults step into relationships and sexuality with emotional maturity and confidence instead of shame. Moms are at the center of that change. When a woman feels at home in her own body, it ripples outward into her relationships, her family, and the next generation. That's what Bloomi is building toward -- not just better products, but a better world.
Chapter III
The impact you want to leave behind — for your industry, your community, and the women who come next.
The future is one where pleasure is as normalized as wellness, and shame around it is a thing of the past. The world has no shortage of issues rooted in unhealthy relationships with sex and intimacy. I'm starting with Bloomi, and I'm starting pleasure-forward by building an industry where people have the tools and education to heal, and where love and connection are always at the center.