Portrait No. 001
Meghan Carozza
Founder
Good Kitty Co
Good Kitty Co. is a doctor-formulated UTI prevention supplement brand, co-founded by a designer (me) and a physician, Dr. Meghan Blake. Our flagship product, UTI Biome Shield, uses proprietary ingredients (PACphenol™ and BioBlocD3™) to address recurrent UTIs at the source, rather than masking symptoms with antibiotics or hoping cranberry pills do the trick. What makes us different is design rigor applied to women's health. The packaging is meant to live on your counter, not hide in your medicine cabinet. We call our voice \"luxury honesty\": clinical truth without the shame, the hush, or the beige bottle.
Chapter I
The toughest challenges you've faced as a founder.
I co-founded Good Kitty Co. because I was tired. Tired of recurrent UTIs. Tired of being handed another round of antibiotics. Tired of the cranberry-pill industrial complex pretending it had answers. Tired of how the conversation around women's bodies still happens in a whisper, if it happens at all. The turning point was a conversation with my dear friend, Dr. Meghan Blake, where we realized between us we had the science and the design language to build something women actually wanted. Not a clinical bottle to hide in a cabinet. A daily supplement that worked, formulated by a top urogynocologist, Dr. Sharon Knight and Dr. Meg, packaged like a luxury object. The hardest part of founding has been doing it on our own dollar, with platforms that censor our category, in an industry that doesn't take two women seriously until we've proven we'll outlast them.
Chapter II
Your vision.
We've been self-funded from day one. No safety net, no investor check, no rich uncle. Every design iteration, every manufacturing run, every test batch came out of our own pockets, paid for on the conviction that women deserve better than antibiotics and cranberry pills. Being two women in a women's health category means fighting on multiple fronts. Vendors don't take us seriously. Meta and TikTok routinely flag and suppress our content because words like \"UTI\" and \"vagina\" still trigger their puritan algorithms. We've built around it, and around them, anyway. I've done all of this while raising two kids (including a daughter in the thick of college applications), writing a personal essay collection, and taking side design projects to pay the bills. The \"balance\" mythology is a lie. There is no balance. There is only choosing what to fight for that day. Traction-wise: doctor-formulated supplement with proprietary, patent-pending ingredients, a loyal customer base built without paid acquisition, a brand voice that has become a case study in how women's health can be marketed without apology, and selection into the Diversify exhibit at The Museum of Modern Art. We are still climbing. We have never once looked down.
Chapter III
The impact you want to leave behind — for your industry, your community, and the women who come next.
Thirty years from now, I want women to know their own bodies. Not from Google searches at 2am or wives' tales, not from piecing it together between dismissive appointments. From real medical knowledge, taught plainly, owned fully. I want UTI Biome Shield prescribed as prevention, since it's already covered by insurance, and paired with antibiotics from the very first infection so the cycle doesn't start. I want Good Kitty to be part of why a generation of women never had to learn the hard way. The shame ends with us. The guesswork ends with us. That's the legacy.